3 Steps to Fresher Coffee
Wednesday, April 17, 2013 at 7:13 AM
By Randy Pedersen
Fresh coffee is what it is all about. Coffee begins to stale immediately after roasting and it is best brewed and enjoyed within a couple of weeks after roasting. The key is to buy fresh coffee frequently and use it within a week of so after.
1-Know your Roaster. Knowing who roasts your coffee is an important first step in getting truly fresh coffee. Is your Roaster local? Do they deliver to retail outlets daily offering the freshest roasts possible? If not your retailer may be buying coffee from a roasting plant hundreds or even thousand of kilometers away seriously compromising freshness. Great progress has been made in barrier packaging that keeps coffee fresh for long periods of time but it is no substitute for purchasing your coffee from a local Roaster. Plus you get the added benefit of buying from a source that understands the local market and tastes.
Fresh Ground Coffee...and lots of it!
2-Buy coffee often and in just sufficient amounts to satisfy your weekly needs. One of the great pleasures in life is going to your local coffee roasters and smelling the coffee on offer and talking to the staff about its unique characteristics. At JavaMoose we are perhaps a little spoiled. We are surrounded by coffee all the time. We can pick and choose as little or as much as we like any time we like. We can experience an interesting and exotic coffee just as soon as it comes in the door from the Roaster and enjoy it right away. We can talk to people around us with a similar interest in coffee. Fact is so can you! You don’t have to work at JavaMoose to experience these benefits. Just drop by one of stores and get into a conversation with one of our staff, they are more than will to share their thoughts and experience in the world of coffee with you. You’re invited!
3-Store your coffee carefully. Starting with the freshest coffee possible, keep it in an airtight container in a cool dark place. Keep the lid on it. Coffee stales quickly when exposed to air. Avoid storing coffee in the fridge or freezer for a couple of reasons. Coffee is porous and absorbs odors and no one really wants coffee that tastes like last nights fish. Secondly, keeping coffee at cold temperatures allows moisture to condense on it when brought to room temperature. Coffee is only meant to get wet when it is brewed!
843 Comments | Author: Randy Pedersen